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iPhone X Ads On Point!

They’ve run some silly, questionable and downright sucky ads the past year, but with the premiere of the latest HomePod ad featuring F.K. Twigs, Apple is back in the saddle with awesome ads! We start off with an ad showing what would happen if you could unlock everything with a look like you can the iPhone X…


Quirky, fun, colorful and very dynamic – everything to make a great ad! And just for the record, FaceID works exactly like that… it’s wonderful. The only thing that would have made that better is a wide shot of all the balls coming down toward her!

iPhone X Ad #2 0 Pay With A Look

Going from quirky to dripping style and cool, follow along on a unique shopping spree…


I barked in uproarious laughter when his mother receives her new chair, the Back To The Future reference was spectacular!

Another ad the caught my attention a while ago was this one, shot entirely on the iPhone X during Carnival!

This ad isn’t the touching, subtle message of “Welcome Home” or fun and quirky plot of the other two here, this is big bold and devastatingly colourfull! The movement, the beauty of the people, the color of EVERYTHING, it’s a simple way to show the amazing abilities of the iPhone X camera.

The Making Of “Welcome Home”.

I was disappointed by a ridiculous article from Gizmodo decrying this ad as “creepy” and featuring statements such as “existential dystopia” and other equally unenlightened statements. I hope the fool who wrote it takes a few minutes to watch the incredible work put into this ad, amazing directors, choreographers, set builders, lighting designers; and an eye-opening reveal you may not have realized!

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Ryszard (Rick) Gold, From Calgary, Alberta, Canada has over 20 years of experience working with Apple products in a technical capacity. Passionate about technology in general, his natural troubleshooting abilities, curiosity and appreciation of good design lead him into working exclusively with Apple Computer products.
Ryszard Gold
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